Alex Laats

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Alex is CEO and Founder of Rekener. Previously, he served as President and COO at ZeroTurnaround and as President of the Delta Division of BBN Technologies. At ZeroTurnaround, he grew high velocity inside sales by 6x in 3 years. At BBN, Alex co-founded RAMP and AVOKE, both recurring SaaS businesses based on BBN's world class speech recognition and natural language processing tech. Alex started his entrepreneurial career as founder and COO of NBX Corporation, which led the transformation of business telephone systems to Voice over IP. Alex’s companies have generated $500M in liquidity events and more than $1B in sales.

Posts by this Author

Sales coverage models are difficult for companies that do account based selling.  Sales managers have the challenge of executing the plan when they receive their new accounts.  Rekener's Sales Rep Scorecards provides automated sales coverage analytics.

Sales Coverage Secrets For Account Based Selling

ALEX LAATS | Jan 29, 2019
In account based selling, building a sales coverage model is a ton of work.  From there, it's an even bigger challenge for sales managers to execute the plan and hit the number. In this post, we'll review the key elements of a sales coverage model for account based selling. Then, we'll share three techniques that can help sales managers deliver results when they receive their new accounts.
Rekener automatically builds a data warehouse in the cloud for HubSpot CRM data and uses the data to deliver applications for Sales.

Build A Data Warehouse for HubSpot CRM in 10 Minutes

ALEX LAATS | Jan 15, 2019
Modern sales managers need comprehensive sales rep data to succeed.  The HubSpot CRM is gaining traction because sales reps find it easier to input activity data.  But there's important data in your cadence tool, the call recording system your sales enablement platform and various spreadsheets.  You may be thinking about building a data warehouse to pull all this data together.  Before you build your own, read this post.
Automate Your Data Warehouse with Rekener's Customer Data Platform For B2B

Automate Your Data Warehouse with Rekener's Customer Data Platform For B2B

ALEX LAATS | Sep 01, 2018
Customer Data Platforms (CDPs) are the operating system for customer-centric businesses.  But, the notion of using data to be more customer-centric is not new.  So, what makes CDPs so transformational for B2B? This post explains how Rekener's CDP automates data extraction, transformation and loading (ETL) to make your data warehouse project easy.