Alex Laats

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Alex is CEO and Founder of Rekener. Previously, he served as President and COO at ZeroTurnaround and as President of the Delta Division of BBN Technologies. At ZeroTurnaround, he grew high velocity inside sales by 6x in 3 years. At BBN, Alex co-founded RAMP and AVOKE, both recurring SaaS businesses based on BBN's world class speech recognition and natural language processing tech. Alex started his entrepreneurial career as founder and COO of NBX Corporation, which led the transformation of business telephone systems to Voice over IP. Alex’s companies have generated $500M in liquidity events and more than $1B in sales.

Posts by this Author

Automate Your Data Warehouse with Rekener's Customer Data Platform For B2B

Automate Your Data Warehouse with Rekener's Customer Data Platform For B2B

ALEX LAATS | Sep 01, 2018
Customer Data Platforms (CDPs) are the operating system for customer-centric businesses.  But, the notion of using data to be more customer-centric is not new.  So, what makes CDPs so transformational for B2B? This post explains how Rekener's CDP automates data extraction, transformation and loading (ETL) to make your data warehouse project easy.
Customer Data Platforms put data analytics in the hands of sales marketing and success managers

Democratize Data Analytics with a Customer Data Platform for B2B

ALEX LAATS | Aug 26, 2018
Customer Data Platforms (CDPs) are the operating system for customer-centric businesses.  But, the notion of using data to be more customer-centric is not new.  So, what makes CDPs so transformational for B2B? This post explains how CDPs put the power of analytical applications directly into the hands of line of business managers.
4 elements of Customer Data Platforms for B2B

4 Elements of a Customer Data Platform for B2B

ALEX LAATS | Aug 20, 2018
In this blog post, we'll explore the four critical elements of a Customer Data Platform for B2B: (1) integration of customer data from multiple sources; (2) cleaning up and joining of data into a 360 degree view of customers; (3) analysis of data to generate insights about how to land, expand and renew the best customers; and (4) prioritization of go-to-market activities to drive revenue growth.