Sales Analytics

Baseball scoreboard and thinking about sales metrics

Adding Context to Your Sales Data

MIKE LAWSON | Apr 30, 2019

Last night while attending a Red Sox game I found myself staring at one of the scoreboards looking at stats. They really didn’t help me drive any meaningful insights. Steve Pearce was at the plate with runners on base and I wanted to know: what are the chances he knocks one over the monster and gives the Sox the lead.

The scoreboard was showing that Steve Pearce in night games has 87 home runs. At first glance this seemed like a useful data point. It's a night game, Steve Pearce is batting and I know how many home runs he has hit in the past.

Sales coverage models are difficult for companies that do account based selling.  Sales managers have the challenge of executing the plan when they receive their new accounts.  Rekener's Sales Rep Scorecards provides automated sales coverage analytics.

Sales Coverage Secrets For Account Based Selling

ALEX LAATS | Jan 29, 2019
In account based selling, building a sales coverage model is a ton of work.  From there, it's an even bigger challenge for sales managers to execute the plan and hit the number. In this post, we'll review the key elements of a sales coverage model for account based selling. Then, we'll share three techniques that can help sales managers deliver results when they receive their new accounts.