Account Based Marketing

Customer Data Platforms put data analytics in the hands of sales marketing and success managers

Democratize Data Analytics with a Customer Data Platform for B2B

ALEX LAATS | Aug 26, 2018
Customer Data Platforms (CDPs) are the operating system for customer-centric businesses.  But, the notion of using data to be more customer-centric is not new.  So, what makes CDPs so transformational for B2B? This post explains how CDPs put the power of analytical applications directly into the hands of line of business managers.