Strengthening Account Management with Data: A Strategic BizOps Profile featuring Emmanuelle Skala, VP Customer Success, ToastSTEPHANIE FOX | Mar 21, 2018
What if your B2B sales, account management and customer success teams could focus all of their energy and resources on engaging only those accounts with the highest revenue potential? Your sales team would reach out to specific leads and contacts in the best accounts. Your account management teams would focus their efforts on accounts with strong potential to upsell or cross-sell. Your customer success team would prioritize accounts that are at high risk for churn.