Guest blogger Amir Reiter, CEO at CloudTask, takes a look at the top 5 tech products that every sales manager should be implementing if they want to remain competitive in our radically evolving sales world.
Sales skills can't always be measured in numbers. As a result, sales managers often don't know they have a problem until they miss the bookings target. Modern, data-driven sales managers need to be able to use metrics to find problems before they impact the sales results.
In this blog post, we'll explore the four critical elements of a Customer Data Platform for B2B: (1) integration of customer data from multiple sources; (2) cleaning up and joining of data into a 360 degree view of customers; (3) analysis of data to generate insights about how to land, expand and renew the best customers; and (4) prioritization of go-to-market activities to drive revenue growth.