B2B

4 elements of Customer Data Platforms for B2B

4 Elements of a Customer Data Platform for B2B

ALEX LAATS | Aug 20, 2018
In this blog post, we'll explore the four critical elements of a Customer Data Platform for B2B: (1) integration of customer data from multiple sources; (2) cleaning up and joining of data into a 360 degree view of customers; (3) analysis of data to generate insights about how to land, expand and renew the best customers; and (4) prioritization of go-to-market activities to drive revenue growth.