## How to Calculate Lead Velocity Rate

GREGORY KESHIAN | Oct 06, 2019**Lead Velocity Rate** measures the period over period growth in the number of leads you are generating. It shows you whether you are expanding the top of your funnel or not. And, if your leads convert to opportunities and deals consistently, Lead Velocity Rate can help you predict your future bookings.

As an example, if you generated 120 leads this month, and generated 100 leads last month, then your Lead Velocity Rate would be (120 - 100) / 100 = 20%