Business KPI's and How to Calculate Them

B2B sales metrics whiteboard

Here at Rekener, we are frequently asked about KPI's:  what are the right ones to track, how frequently to monitor them, and how to actually calculate them.

So, we've started to compile a list.  Here, you can find our Metrics Glossary.  It's got a whole bunch of metrics that our customers track.  Each entry lists out what the metric is, as well as how you can calculate it either using Salesforce data, or HubSpot CRM data.

The list includes KPI's you should be tracking every day, as well as advanced metrics an leading indicators that can help you take your business to the next level of performance.

Some example metrics are

There are a few dozen in there right now, and we will be adding more over time, so stay tuned!

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Gregory Keshian

Greg is COO and Co-Founder at Rekener. Greg’s career has been focused on using data to grow recurring revenue businesses. Before joining Rekener, he served as VP of Operations at ZeroTurnaround, where he built its strategy and operations practice, ran customer success and renewals, helped to grow and coach its high-velocity sales organization, and optimize its marketing efforts. Prior to that, he ran the BizOps and marketing functions for the AVOKE call center analytics business, a SaaS company within BBN Technologies. He got his start using data to improve sales and marketing efforts while at AppNeta. Greg is also a member of the Revenue Collective.

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