From Operations to Strategy: A Fireside Chat with Brad Coffey, Chief Strategy Officer, Hubspot

Strategic BizOps Meetup featuring Brad Coffey, Chief Strategy Officer, Hubspot

Brad joined Hubspot in 2008 as Director of Operations when Hubspot’s revenue was less than $1 million per year.  Now, he is the Chief Strategy Officer of a company surging toward $500 million in annual revenues in 2018. In between, Brad has been responsible for business operations, go-to-market strategy, product, packaging, pricing, strategic partnerships, investments and acquisitions.

In this fireside chat, we’ll explore the common threads between business operations and strategy.  We’ll ask Brad to share his stories about how Hubspot uses customer data to inform strategic decisions.  We’ll also explore the role of operations in developing and executing go-to-market strategy. The conversation is likely to go in many directions, but we’ll be sure to seek Brad’s advice on how Hubspot’s go-to-market team works together to break down organizational silos and achieve growth objectives.

Join us for what is sure to be a great Strategic BizOps Meetup on Thursday, 12 July 2018, from 6 to 8:30pm at T3 Innovation Studio at 1 Marina Park Drive, Boston.  Register now to save your spot.

As always, we'll have great food, drink and networking with super cool people. Many thanks to T3 Advisors for sharing their space and for co-sponsoring.

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Alex Laats

Alex is CEO and Founder of Rekener. Previously, he served as President and COO at ZeroTurnaround and as President of the Delta Division of BBN Technologies. At ZeroTurnaround, he grew high velocity inside sales by 6x in 3 years. At BBN, Alex co-founded RAMP and AVOKE, both recurring SaaS businesses based on BBN's world class speech recognition and natural language processing tech. Alex started his entrepreneurial career as founder and COO of NBX Corporation, which led the transformation of business telephone systems to Voice over IP. Alex’s companies have generated $500M in liquidity events and more than $1B in sales.

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