Using Data To Make Revenue Growth /ēz/

Turn your data into a competitive advantage and be a winner in the algorithmically driven economy.  Rekener uses AI-infused Expert Automation & Augmentation Software (EAAS, pronounced /ēz/) to enable you to better invest your time and resources.

Rekener serves YOU

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Rekener uses AI-infused Expert Automation & Augmentation Software (EAAS, pronounced /ēz/) to enable you to spend less time and resources guessing, chasing every dollar and generating reports

Rekener bends time

Bend Time and Save Time

Rekener EAAS enables you to spend more time driving higher quality leads with less spend, growing new logo counts and hitting new business targets, expanding your customers predictably and achieving higher renewal rates and significantly better customer lifetime values.

How? --It all starts with account resolution

Account Roll Up

It all starts with account resolution and Rekener makes this /ēz/.  In order to make the right data-driven decisions, you need to surface your data at the right level.  The account level is a great place to start as rolling up your accounts, attaching leads and enhancing account data with firmographic and competitive information is an important step to unlocking value within your organization.

You could try to brute force the problem by...


  • 1

    Generating a list of all your Salesforce accounts

  • 2

    Going through the painstakingly long task of reducing accounts down to the domain level

  • 3

    Collapsing the accounts into a single, de-duplicated list

  • 4

    Enhancing those accounts with machine annotated sources to enrich the data, both increasing its value and providing more join heuristics

  • 5

    Enhancing those accounts with additional human annotated sources to enrich the data, both increasing its value and providing more keys to join heuristics

  • 6

    Enhancing the data with valuable firmographic and competitive info

  • 7

    Running a process to determine which leads should be attached to which account with a combination of fuzzy logic and account heuristics, like domain lookups

  • 8

    Attaching data from your other go-to-market systems to the accounts using all available account heuristics including names, domain lookups or other heuristic/key matching

  • 9

    Going out and doing countless searches to internet databases to properly name the accounts and fill in holes in the data that are blockers on key accounts


...and do all that for potentially hundreds of thousands or millions of accounts. And just about the time you are done, the analysis will be out of date by 3+ months.   Why?


Do not brute force this problem - make it /ēz/ on yourself

Make it easy on yourself

Rekener analyzes your data, automagically augments and enhances it with (1) machine annotated sources (2) human annotated sources and (3) valuable firmographic and competitive info.  From there the Rekener AI-infused Expert Automation will take it a step further by figuring out which leads should be attached to which accounts and attach data from your other go-to-market systems to roll up all your data to the account level.  This gives you the unified virtual row that you need in order to allow you to perform complex analysis to drive strategy and grow revenue.

Like any AI-infused Expert Automation system, we get better with every piece of data we process, in order to deliver you superior results.  We do this while you sleep and it’s updated every single need to start the next 3 month rollup process.

Rekener enables you to understand better than anyone else.

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Step Up Your Sales Analytics

Case Study - How Zoom Enables Data-Driven Sales Managers to Drive Growth using Rekener Sales Rep Scorecards

Hilary Headlee, Zoom’s Head of Sales Operations and Enablement, recognized an opportunity to improve data-driven sales coaching and have a big impact on sales performance.  She chose Rekener’s Sales Rep Scorecards platform to execute her plan.


Acquia Levels Up Sales Performance Reviews with Sales Rep Scorecards

Acquia has a great talent review process, in which they assess the performance of every rep on the whole team, at regular intervals.  Prior to using Rekener Sales Rep Scorecards, this was a highly manual process. Everything was done in spreadsheets.  Learn how Acquia Levels Up Sales Performance Reviews with Rekener Sales Rep Scorecards. 


Get The Data-Driven Sales Coaching eBook by Rekener

Companies with effective sales coaching outperform their peers by 15%!  Read our Data-Driven Sales Coaching eBook to get a Playbook on how to implement effective sales coaching in your organization, as well as the Business Case for why sales coaching is so important.


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