We recently examined the power of stage conversion rates and how they’re an awesome tool for sales managers. In addition to conversion, there’s another very valuable metric when it comes to understanding opportunities’ behavior. I’m talking about opportunity stage duration. Stage duration paints a vivid portrait of the sales process, both for a team and individual reps.
Metrics can be a sales leader’s secret weapon. The best CRO's, VP's and Directors of Sales manage their teams to hit the metrics they need to support the overall quota. They achieve consistency by creating a plan and hitting it.
The best sales leaders also instill ownership of these metrics by their reps. When reps own their metrics, it's a mindset shift that turns them from reactive into proactive businesspeople with a goal and a plan for how to get there.