Customer Success

As Good As Gold: Growing Revenue the Smarter Way with Account Lifecycle Management

As Good As Gold: Growing Revenue the Smarter Way with Account Lifecycle Management

ALEX LAATS | Jul 14, 2017

What if your B2B sales, account management and customer success teams could focus all of their energy and resources on engaging only those accounts with the highest revenue potential? Your sales team would reach out to specific leads and contacts in the best accounts. Your account management teams would focus their efforts on accounts with strong potential to upsell or cross-sell. Your customer success team would prioritize accounts that are at high risk for churn.