Segmentation

5 Monster Spreadsheets You Can Automate With Rekener

5 Monster Spreadsheets You Can Automate With Rekener

ALEX LAATS | May 10, 2018
Spreadsheets are amazing tools for intellectual analysis, but they become monsters when they get so complex that they can't be maintained at the fast pace of your growth business. Rekener is a customer data platform that uses dynamic metrics and tables to automate the analytical applications that you need to run your business.
EnterpriseDB gains unprecedented visibility into account growth with Rekener.

EnterpriseDB Gains End-to-End Visibility for their Business With Rekener

GREGORY KESHIAN | Apr 18, 2018
Learn how EDB is using Rekener to allocate sales and marketing resources in order to grow accounts more quickly and efficiently. At the same time, the EDB team is automating the SaaS metrics that are necessary to instrument the business for growth. Bottom line: EDB is gaining unprecedented visibility while winning back valuable time.
IdeaPaint’s Chris Doney Uses Segmentation to Keep Sales Rolling

IdeaPaint’s Chris Doney Uses Segmentation to Keep Sales Rolling

STEPHANIE FOX | Jun 28, 2017

Selling a high-performance erasable paint to architects, designers, general contractors, paint contractors, and end users through multiple channels keeps IdeaPaint’s director of global sales operations Chris Doney on his toes. In this Strategic BizOps Profile, Chris talks with Rekener’s Greg Keshian about how segmentation efforts are focusing sales and marketing efforts and propelling growth.