Segmentation

5 Monster Spreadsheets You Can Automate With Rekener

5 Monster Spreadsheets You Can Automate With Rekener

ALEX LAATS | May 10, 2018
Spreadsheets are amazing tools for intellectual analysis, but they become monsters when they get so complex that they can't be maintained at the fast pace of your growth business. Rekener is a customer data platform that uses dynamic metrics and tables to automate the analytical applications that you need to run your business.
Sales Velocity Equation

7 Thoughts About Sales Velocity

GREGORY KESHIAN | Feb 28, 2018

Many people say that the Sales Velocity Equation is the single best metric to use to determine the effectiveness of sales efforts.  Let’s explore it.

What is sales velocity?  

It’s not that complicated.  You take (opps created x ASP x win rate) and divide by sales cycle.  It measures how much sales volume you’d expect to produce in a given period of time.

IdeaPaint’s Chris Doney Uses Segmentation to Keep Sales Rolling

IdeaPaint’s Chris Doney Uses Segmentation to Keep Sales Rolling

STEPHANIE FOX | Jun 28, 2017

Selling a high-performance erasable paint to architects, designers, general contractors, paint contractors, and end users through multiple channels keeps IdeaPaint’s director of global sales operations Chris Doney on his toes. In this Strategic BizOps Profile, Chris talks with Rekener’s Greg Keshian about how segmentation efforts are focusing sales and marketing efforts and propelling growth.