Many people say that the Sales Velocity Equation is the single best metric to use to determine the effectiveness of sales efforts. Let’s explore it.
What is sales velocity?
It’s not that complicated. You take (opps created x ASP x win rate) and divide by sales cycle. It measures how much sales volume you’d expect to produce in a given period of time.
Selling a high-performance erasable paint to architects, designers, general contractors, paint contractors, and end users through multiple channels keeps IdeaPaint’s director of global sales operations Chris Doney on his toes. In this Strategic BizOps Profile, Chris talks with Rekener’s Greg Keshian about how segmentation efforts are focusing sales and marketing efforts and propelling growth.