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Customer Data Platforms Help B2B in the FANG Era

FANGs Are Taking a Bite Out of B2B - Why You Need a Customer Data Platform

ALEX LAATS | Jul 26, 2018
Facebook, Amazon, Netflix and Google (the “FANGs” as dubbed by Jim Cramer of TheStreet.com) and their brethren have changed consumer behavior forever and now they are taking a bite out of B2B. Go-to-market teams will need to re-invent themselves in the face of this change or risk failure. Read why Customer Data Platforms will enable the transformation of B2B.