I’m pleased to introduce you to the Rekener Account Control Center, the first entrant in a new category of B2B sales and marketing software called Account Lifecycle Management.
Account Lifecycle Management helps strategic BizOps people (including sales ops, marketing ops, FP&A and customer success teams) drive alignment of the entire business around the one metric that matters most: account lifetime value, or LTV.
Leading the Charge to Account-Based Everything — EnterpriseDB’s Global VP of Sales & Marketing Operations Nandini Karkare is on a MissionSTEPHANIE FOX | Mar 30, 2017
At EnterpriseDB, account-based strategies are a major focus for 2017, and Nandini Karkare and her team are in the thick of it. In larger global businesses, achieving account-based success at scale is key, so getting BizOps right is critical. Nandini recently spoke to us about these challenges in our latest Strategic BizOps Profile.
Buildium’s Senior Manager of Sales Operations, Jeff Harrelson, talks about his company’s efforts to move toward an account-based sales and marketing model in the latest in our occasional series of Strategic BizOps Profiles.
Stephanie Fox: Toast is growing rapidly as a provider of point-of-sales and related services to restaurants. How is Toast deploying account-based techniques to support that growth?