Account-based

Read these books for account scoring

What 3 Great Books Tell Us About Account Scoring

GREGORY KESHIAN | Jul 02, 2018
If you are looking for some summer reading, I highly recommend these 3 books: "Moneyball" and "The Undoing Project", by Michael Lewis, and "Thinking, Fast and Slow" by Daniel Kahneman. All 3 are fascinating and enjoyable in their own right. But for those of us who like to apply lessons learned into the context of our marketing and selling lives, I've made some connections between topics described in the books, and how we can be more effective marketers and sellers.
EnterpriseDB gains unprecedented visibility into account growth with Rekener.

EnterpriseDB Gains End-to-End Visibility for their Business With Rekener

GREGORY KESHIAN | Apr 18, 2018
Learn how EDB is using Rekener to allocate sales and marketing resources in order to grow accounts more quickly and efficiently. At the same time, the EDB team is automating the SaaS metrics that are necessary to instrument the business for growth. Bottom line: EDB is gaining unprecedented visibility while winning back valuable time.
We’re Out of Stealth Mode: Meet the Rekener Account Control Center

We're Out of Stealth Mode: Meet the Rekener Account Control Center

ALEX LAATS | May 05, 2017

I’m pleased to introduce you to the Rekener Account Control Center, the first entrant in a new category of B2B sales and marketing software called Account Lifecycle Management.  

Account Lifecycle Management helps strategic BizOps people (including sales ops, marketing ops, FP&A and customer success teams) drive alignment of the entire business around the one metric that matters most: account lifetime value, or LTV.

Leading the Charge to Account-Based Everything — EnterpriseDB’s Global VP of Sales & Marketing Operations Nandini Karkare is on a Mission

Leading the Charge to Account-Based Everything — EnterpriseDB’s Global VP of Sales & Marketing Operations Nandini Karkare is on a Mission

STEPHANIE FOX | Mar 30, 2017

At EnterpriseDB, account-based strategies are a major focus for 2017, and Nandini Karkare and her team are in the thick of it. In larger global businesses, achieving account-based success at scale is key, so getting BizOps right is critical. Nandini recently spoke to us about these challenges in our latest Strategic BizOps Profile.

Will Rus Has an Appetite for Sales Operations

Will Rus Has an Appetite for Sales Operations

STEPHANIE FOX | Feb 21, 2017

Toast’s Sales Operations Manager Will Rus talks about his organization’s early stage account-based sales and marketing efforts in the latest in our occasional series of Strategic BizOps Profiles.  

Stephanie Fox: Toast is growing rapidly as a provider of point-of-sales and related services to restaurants. How is Toast deploying account-based techniques to support that growth?