Recently we presented a webinar titled “Getting Unstuck: Overcoming Barriers to Revenue Growth.” Sales Enablement & Operations expert Stephen Hallowell of Mulesoft shared real-world examples of the issues that can contribute to revenue growth challenges and, most importantly, outlined concrete steps BizOps leaders can follow to get things back on track.
If you registered for the webinar, you’ll automatically get a link to the recording by email.
Recurring revenue businesses are built on a foundation of account lifetime value (LTV), but when revenue stalls, aggressive pursuit of immediate net new bookings can hide the insidious long-term impact of churn. Rekener COO Greg Keshian describes how putting account LTV at the core of segmentation analysis helps companies avoid common segmentation traps and get back on the track to healthy long-term growth.
I’m pleased to introduce you to the Rekener Account Control Center, the first entrant in a new category of B2B sales and marketing software called Account Lifecycle Management.
Account Lifecycle Management helps strategic BizOps people (including sales ops, marketing ops, FP&A and customer success teams) drive alignment of the entire business around the one metric that matters most: account lifetime value, or LTV.
Recurring revenue businesses are unnecessarily limiting growth by relying on local, department-level improvements to drive business at a global, company-wide level. Embracing Account LIfecycle Management ensures that the entire business is focused on the same goals, simplifying go-to-market models and accelerating growth of account lifetime value (LTV).