Sales Operations

Getting Unstuck: Get the Recording of Rekener's Webinar on Account Lifecycle Management

Getting Unstuck: Get the Recording!

STEPHANIE FOX | Sep 19, 2017

Recently we presented a webinar titled “Getting Unstuck: Overcoming Barriers to Revenue Growth.” Sales Enablement & Operations expert Stephen Hallowell of Mulesoft shared real-world examples of the issues that can contribute to revenue growth challenges and, most importantly, outlined concrete steps BizOps leaders can follow to get things back on track.

  • If you registered for the webinar, you’ll automatically get a link to the recording by email.  

Build a Data Warehouse for Salesforce in 10 Minutes with Rekener Account Control Center

Build a Data Warehouse for Salesforce in 10 Minutes

GREGORY KESHIAN | Sep 12, 2017
Building a data warehouse for Salesforce in just 10 Minutes? Yup. You just need the Rekener Account Control Center. It's the Account Lifecycle Management solution that helps B2B companies maximize recurring revenue.
The Revenue Hit You Didn’t Know You Were Taking: Why LTV-based Segmentation Matters

The Revenue Hit You Didn’t Know You Were Taking: Why LTV-based Segmentation Matters

GREGORY KESHIAN | May 22, 2017

Recurring revenue businesses are built on a foundation of account lifetime value (LTV), but when revenue stalls, aggressive pursuit of immediate net new bookings can hide the insidious long-term impact of churn. Rekener COO Greg Keshian describes how putting account LTV at the core of segmentation analysis helps companies avoid common segmentation traps and get back on the track to healthy long-term growth.

Introduction

We’re Out of Stealth Mode: Meet the Rekener Account Control Center

We're Out of Stealth Mode: Meet the Rekener Account Control Center

ALEX LAATS | May 05, 2017

I’m pleased to introduce you to the Rekener Account Control Center, the first entrant in a new category of B2B sales and marketing software called Account Lifecycle Management.  

Account Lifecycle Management helps strategic BizOps people (including sales ops, marketing ops, FP&A and customer success teams) drive alignment of the entire business around the one metric that matters most: account lifetime value, or LTV.