Selling a high-performance erasable paint to architects, designers, general contractors, paint contractors, and end users through multiple channels keeps IdeaPaint’s director of global sales operations Chris Doney on his toes. In this Strategic BizOps Profile, Chris talks with Rekener’s Greg Keshian about how segmentation efforts are focusing sales and marketing efforts and propelling growth.
Recurring revenue businesses are unnecessarily limiting growth by relying on local, department-level improvements to drive business at a global, company-wide level. Embracing Account LIfecycle Management ensures that the entire business is focused on the same goals, simplifying go-to-market models and accelerating growth of account lifetime value (LTV).
Leading the Charge to Account-Based Everything — EnterpriseDB’s Global VP of Sales & Marketing Operations Nandini Karkare is on a MissionSTEPHANIE FOX | Mar 30, 2017
At EnterpriseDB, account-based strategies are a major focus for 2017, and Nandini Karkare and her team are in the thick of it. In larger global businesses, achieving account-based success at scale is key, so getting BizOps right is critical. Nandini recently spoke to us about these challenges in our latest Strategic BizOps Profile.