Marketing Ops

IdeaPaint’s Chris Doney Uses Segmentation to Keep Sales Rolling

IdeaPaint’s Chris Doney Uses Segmentation to Keep Sales Rolling

STEPHANIE FOX | Jun 28, 2017

Selling a high-performance erasable paint to architects, designers, general contractors, paint contractors, and end users through multiple channels keeps IdeaPaint’s director of global sales operations Chris Doney on his toes. In this Strategic BizOps Profile, Chris talks with Rekener’s Greg Keshian about how segmentation efforts are focusing sales and marketing efforts and propelling growth.

Think Globally, Act Locally: How the Account Lifecycle Changes Everything

Think Globally, Act Locally: How the Account Lifecycle Changes Everything

GREGORY KESHIAN | May 05, 2017

Recurring revenue businesses are unnecessarily limiting growth by relying on local, department-level improvements to drive business at a global, company-wide level. Embracing Account LIfecycle Management ensures that the entire business is focused on the same goals, simplifying go-to-market models and accelerating growth of account lifetime value (LTV).

Leading the Charge to Account-Based Everything — EnterpriseDB’s Global VP of Sales & Marketing Operations Nandini Karkare is on a Mission

Leading the Charge to Account-Based Everything — EnterpriseDB’s Global VP of Sales & Marketing Operations Nandini Karkare is on a Mission

STEPHANIE FOX | Mar 30, 2017

At EnterpriseDB, account-based strategies are a major focus for 2017, and Nandini Karkare and her team are in the thick of it. In larger global businesses, achieving account-based success at scale is key, so getting BizOps right is critical. Nandini recently spoke to us about these challenges in our latest Strategic BizOps Profile.

Account-based BizOps: Begin with the End in Mind

Account-based BizOps: Begin with the End in Mind

STEPHANIE FOX | Jan 20, 2017

A group of BizOps professionals got together at Serafina Boston last night for networking, refreshments and a panel discussion about the impact of account-based marketing, account-based sales and account-based everything on the business operations, or BizOps, function. From people to process to systems, we covered quite a bit of ground.

Our panel included:

#freerekener

#freerekener

STEPHANIE FOX | Dec 12, 2016

Update Dec 15: We’re back online!

For reasons still not revealed, our YouTube channel was recently suspended. Some have suggested that Google was worried about Rekener’s future global dominance, and that’s perfectly understandable.

Thanks,
Steph