Marketing Operations

We’re Out of Stealth Mode: Meet the Rekener Account Control Center

We're Out of Stealth Mode: Meet the Rekener Account Control Center

ALEX LAATS | May 05, 2017

I’m pleased to introduce you to the Rekener Account Control Center, the first entrant in a new category of B2B sales and marketing software called Account Lifecycle Management.  

Account Lifecycle Management helps strategic BizOps people (including sales ops, marketing ops, FP&A and customer success teams) drive alignment of the entire business around the one metric that matters most: account lifetime value, or LTV.

Think Globally, Act Locally: How the Account Lifecycle Changes Everything

Think Globally, Act Locally: How the Account Lifecycle Changes Everything

GREGORY KESHIAN | May 05, 2017

Recurring revenue businesses are unnecessarily limiting growth by relying on local, department-level improvements to drive business at a global, company-wide level. Embracing Account LIfecycle Management ensures that the entire business is focused on the same goals, simplifying go-to-market models and accelerating growth of account lifetime value (LTV).