Business Operations

Think Globally, Act Locally: How the Account Lifecycle Changes Everything

Think Globally, Act Locally: How the Account Lifecycle Changes Everything

GREGORY KESHIAN | May 05, 2017

Recurring revenue businesses are unnecessarily limiting growth by relying on local, department-level improvements to drive business at a global, company-wide level. Embracing Account LIfecycle Management ensures that the entire business is focused on the same goals, simplifying go-to-market models and accelerating growth of account lifetime value (LTV).

Leading the Charge to Account-Based Everything — EnterpriseDB’s Global VP of Sales & Marketing Operations Nandini Karkare is on a Mission

Leading the Charge to Account-Based Everything — EnterpriseDB’s Global VP of Sales & Marketing Operations Nandini Karkare is on a Mission

STEPHANIE FOX | Mar 30, 2017

At EnterpriseDB, account-based strategies are a major focus for 2017, and Nandini Karkare and her team are in the thick of it. In larger global businesses, achieving account-based success at scale is key, so getting BizOps right is critical. Nandini recently spoke to us about these challenges in our latest Strategic BizOps Profile.