Strategic BizOps Profile
Selling a high-performance erasable paint to architects, designers, general contractors, paint contractors, and end users through multiple channels keeps IdeaPaint’s director of global sales operations Chris Doney on his toes. In this Strategic BizOps Profile, Chris talks with Rekener’s Greg Keshian about how segmentation efforts are focusing sales and marketing efforts and propelling growth.
Leading the Charge to Account-Based Everything — EnterpriseDB’s Global VP of Sales & Marketing Operations Nandini Karkare is on a MissionSTEPHANIE FOX | Mar 30, 2017
At EnterpriseDB, account-based strategies are a major focus for 2017, and Nandini Karkare and her team are in the thick of it. In larger global businesses, achieving account-based success at scale is key, so getting BizOps right is critical. Nandini recently spoke to us about these challenges in our latest Strategic BizOps Profile.
Buildium’s Senior Manager of Sales Operations, Jeff Harrelson, talks about his company’s efforts to move toward an account-based sales and marketing model in the latest in our occasional series of Strategic BizOps Profiles.
Stephanie Fox: Toast is growing rapidly as a provider of point-of-sales and related services to restaurants. How is Toast deploying account-based techniques to support that growth?
InsightSquared’s Phoebe Farber, Sales Operations Manager, shares her thoughts on business operations in the second of our occasional series of Strategic BizOps Profiles. You can read our first profile of Hubspot’s David McNeil here.