BizOps Era

The Revenue Hit You Didn’t Know You Were Taking: Why LTV-based Segmentation Matters

The Revenue Hit You Didn’t Know You Were Taking: Why LTV-based Segmentation Matters

GREGORY KESHIAN | May 22, 2017

Recurring revenue businesses are built on a foundation of account lifetime value (LTV), but when revenue stalls, aggressive pursuit of immediate net new bookings can hide the insidious long-term impact of churn. Rekener COO Greg Keshian describes how putting account LTV at the core of segmentation analysis helps companies avoid common segmentation traps and get back on the track to healthy long-term growth.

Introduction

First Strategic BizOps Professional Meetup Nov 2!

STEPHANIE FOX | Oct 25, 2016

Cool people! Cool drinks! Cool place! Also Hubspot’s David McNeil!

We’re hosting the first ever Strategic BizOps Professional meet up at the amazing Loyal Nine restaurant in East Cambridge, and we’d love for you and your fellow BizOps Professional friends to join us. If you read our first post, you know that community is the first order of business here at Rekener.

What's a BizOps Hacker?

STEPHANIE FOX | Oct 25, 2016

Great question, and I’m glad you asked. ; )

We at Rekener happen to think that being part of the BizOps team means you’re in the most interesting part of the business. Seriously—you work at the intersection of process and performance, which means you’re wired into the people, data, and systems that make the company run. You know how the model is designed to work, whether it’s working or not, and where it could be improved.

We’re not the only ones thinking about you BizOps Hackers out there.