Recurring revenue businesses are built on a foundation of account lifetime value (LTV), but when revenue stalls, aggressive pursuit of immediate net new bookings can hide the insidious long-term impact of churn. Rekener COO Greg Keshian describes how putting account LTV at the core of segmentation analysis helps companies avoid common segmentation traps and get back on the track to healthy long-term growth.
Winning in the BizOps Era, Part 2: The Account Lifecycle: Throw Out the Pipeline and Deliver Effectiveness at ScaleALEX LAATS | Feb 01, 2017
Winning in the BizOps Era, Part 1: The LTV BizOps Connection: Why Ignoring BizOps Could Sink Your BusinessALEX LAATS | Jan 31, 2017
UPDATED JANUARY 4, 2017
Are you a fan of Antiques Roadshow? I love the Feedback Booth video segment at the end of every episode. That’s where people not featured in the main segment of the show get a chance to tell you about something that’s near and dear to them.
Cool people! Cool drinks! Cool place! Also Hubspot’s David McNeil!
We’re hosting the first ever Strategic BizOps Professional meet up at the amazing Loyal Nine restaurant in East Cambridge, and we’d love for you and your fellow BizOps Professional friends to join us. If you read our first post, you know that community is the first order of business here at Rekener.
Great question, and I’m glad you asked. ; )
We at Rekener happen to think that being part of the BizOps team means you’re in the most interesting part of the business. Seriously—you work at the intersection of process and performance, which means you’re wired into the people, data, and systems that make the company run. You know how the model is designed to work, whether it’s working or not, and where it could be improved.
We’re not the only ones thinking about you BizOps Hackers out there.
Thanks for stopping by. We’re helping people and companies succeed in the BizOps era.
We founded this business to solve a problem. A pretty big problem. More like a set of problems that make untangling glue-covered knots while trapped underwater with one arm tied behind your back look like something you’d actually look forward to.