
Is More than Half Your Revenue at Stake? Get the Expansion Revenue Worksheet
STEPHANIE FOX | Jan 31, 201852% of B2B revenue comes from Expansion revenue. Is your team on the same page? Download this worksheet to identify growth opportunities.
https://www.rekener.com/resources/metrics/how-to-calculate-dollar-based-renewal-rateBased on findings from a survey of more than 300 senior B2B Finance and Operations professionals, as well as our expertise in sales and BizOps, we explore the importance of defining expansion not as a monolithic category of revenue, but as 4 distinct types: upsell, cross-sell, price and users, and measure expansion's massive impact on B2B revenue.