Segmentation Analysis

Finally. A platform that does segmentation analysis for B2B.

Build your Ideal Customer Profile the right way - with all your data at your fingertips, optimized for the right metrics

In the B2B world, good account segmentation can make the difference between a successful and failed business.  Rekener gives you the platform you need to get it right. Build your ideal customer profile to optimize for the right metrics, using data from the entire account lifecycle. Create any combination of segments to understand where you should be investing your sales and marketing dollars.

For Marketers

Compare segments for lifetime value

For B2B marketers, segmentation is crucial.  Make sure you nail it with Rekener Segmentation Analysis.  Rekener lets you create and compare any account segments. Segment by industry, company size, geography, products purchased, or any other attribute.  Compare by any metrics, including new business acquisition, upsell and cross-sell, renewal rates, and LTV.

Don’t build an Ideal Customer Profile full of accounts that will buy and then churn.  Use Rekener Segmentation Analysis to identify which accounts will move the needle on revenue. Once your ICP is defined, use Rekener Account Scoring to put it into action and find white space.

For BizOps Teams

Integrate Salesforce, HubSpot, Marketo, Zendesk for segmentation

Segmentation requires a 360 degree customer view to understand performance over the entire account lifecycle.  So getting the data together is critical.  You need data for products purchased, expansion, renewals and adoption, all surfaced at the account level. And you need to incorporate data from your website and product usage as well.

Rekener has simple integrations for all of your data stores - Salesforce, Marketo, HubSpot, Engagio, Zendesk, Mixpanel, and a REST API for custom sources.  There’s no need to spend a year standing up a data warehouse - Rekener gets all your data integrated, organized, cleaned up and ready for action in less than a day.

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Use Cases in Action

Case Study - Thought Industries Scores Two Huge Wins With Sales Rep Scorecards

Thought Industries is a rapidly growing SaaS business in Boston.  They've achieved amazing visibility, reduced wasted time, and cured report overload with Sales Rep Scorecards.  Find out more about how they spend less time crunching data and more time crushing numbers in the case study!


Track Sales Rep Targets with Rekener Sales Rep Scorecards

Tracking performance against targets for your sales reps can be challenging when using Salesforce or HubSpot as your CRM.  Often, the only way to do it is in Excel spreadsheets.  Rekener's Sales Rep Scorecard app is an easy and flexible way to track performance of your team against their targets over time.  Read this whitepaper to learn more.


Get Sales Reps to Own Their Metrics

Read this whitepaper for best practices for instilling more ownership in your sales team in their sales metrics.  We cover several ways that businesses have successfully implemented process and software to achieve better performance by having reps monitor important KPIs.