Customer Success Analytics 

Identify leading indicators  of churn and upsell.
Create dynamic customer health scores with multiple data sources.

Bring your data together to understand what really makes a healthy customer

Segment your customers based on their product usage and outcomes.  See which usage patterns lead to churn and which lead to retention and upsell.  This allows you to divide accounts into high and low touch, instead of having the same process for every customer.

For Customer Success Strategy

Customer segmentation by product usage

Rekener is the single pane of glass that allows you to create your customer success strategy.  Understand your customer success KPI's and renewal rates by market segment, industry, territory or CSM.

Segment customers by outcome:  upsold, downsold, flat and churned.  Assess product usage and support information throughout a customer subscription to identify what healthy and unhealthy customers look like.  Use that insight to feed your customer health scores.

For Customer Success and Account Managers

Product usage and bookings over time

Rekener surfaces product usage and adoption data by customer, over time.  Simple integrations for Salesforce, Mixpanel, Zendesk and custom product usage databases.  

Use this data to prioritize CSMs to accounts that need attention the most. And use it to alert CSMs to accounts showing signs that they are ready for upsell or cross-sell.  

Rekener incorporates all information about accounts - industry, size, years they’ve been a customer, products owned, usage and adoption over time. This feeds into customer health scores that are based not on guesswork, but strong analytics of which types of accounts churn, and which types of accounts renew.

For BizOps Teams

Integrate data for customer success analytics

Rekener gets all your customer data in the same place, visible in time series.  Forget jamming product usage data into the same Salesforce field that gets overwritten every time.  Rekener stores product usage in time series, so you can see trends in adoption and usage.  There are simple integrations to Salesforce, Zendesk, Mixpanel and custom product usage databases - so you don't need spend a year setting up a data warehouse.  Rekener's automatic, unified data schema makes it easy to track KPI's like renewal rate by account and group those accounts up to segments.

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Use Cases in Action

Black Duck Case Study

Rekener's 360 Degree Customer View Reveals Hidden Value in Black Duck's Business

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IdeaPaint increases channel velocity with Rekener

IdeaPaint uses Rekener to get a huge return on their data

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EnterpriseDB Case Study

EnterpriseDB Gains End-to-End Visibility for their Business With Rekener

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