Customer Success Analytics 

Identify leading indicators  of churn and upsell.
Create dynamic customer health scores with multiple data sources.

Bring your data together to understand what really makes a healthy customer

Segment your customers based on their product usage and outcomes.  See which usage patterns lead to churn and which lead to retention and upsell.  This allows you to divide accounts into high and low touch, instead of having the same process for every customer.

For Customer Success Strategy

Customer segmentation by product usage

Rekener is the single pane of glass that allows you to create your customer success strategy.  Understand your customer success KPI's and renewal rates by market segment, industry, territory or CSM.

Segment customers by outcome:  upsold, downsold, flat and churned.  Assess product usage and support information throughout a customer subscription to identify what healthy and unhealthy customers look like.  Use that insight to feed your customer health scores.

For Customer Success and Account Managers

Product usage and bookings over time

Rekener surfaces product usage and adoption data by customer, over time.  Simple integrations for Salesforce, Mixpanel, Zendesk and custom product usage databases.  

Use this data to prioritize CSMs to accounts that need attention the most. And use it to alert CSMs to accounts showing signs that they are ready for upsell or cross-sell.  

Rekener incorporates all information about accounts - industry, size, years they’ve been a customer, products owned, usage and adoption over time. This feeds into customer health scores that are based not on guesswork, but strong analytics of which types of accounts churn, and which types of accounts renew.

For BizOps Teams

Integrate data for customer success analytics

Rekener gets all your customer data in the same place, visible in time series.  Forget jamming product usage data into the same Salesforce field that gets overwritten every time.  Rekener stores product usage in time series, so you can see trends in adoption and usage.  There are simple integrations to Salesforce, Zendesk, Mixpanel and custom product usage databases - so you don't need spend a year setting up a data warehouse.  Rekener's automatic, unified data schema makes it easy to track KPI's like renewal rate by account and group those accounts up to segments.

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Use Cases in Action

Case Study - Thought Industries Scores Two Huge Wins With Sales Rep Scorecards

Thought Industries is a rapidly growing SaaS business in Boston.  They've achieved amazing visibility, reduced wasted time, and cured report overload with Sales Rep Scorecards.  Find out more about how they spend less time crunching data and more time crushing numbers in the case study!

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Acquia Levels Up Sales Performance Reviews with Sales Rep Scorecards

Acquia has a great talent review process, in which they assess the performance of every rep on the whole team, at regular intervals.  Prior to using Rekener Sales Rep Scorecards, this was a highly manual process. Everything was done in spreadsheets.  Learn how Acquia Levels Up Sales Performance Reviews with Rekener Sales Rep Scorecards. 

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Get The Data-Driven Sales Coaching eBook by Rekener

Companies with effective sales coaching outperform their peers by 15%!  Read our Data-Driven Sales Coaching eBook to get a Playbook on how to implement effective sales coaching in your organization, as well as the Business Case for why sales coaching is so important.

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