Account Scoring

Easily score all of your accounts using data from Salesforce, Marketo, HubSpot and more. Automate alerts for new hot accounts.

Easy and powerful account scoring using firmographics plus buying signals

You already have all the data you need to score your accounts.  Rekener gives you the platform to bring it all together and put it into action.  

Use firmographics like industry and company size and combine it with intent data: what accounts are doing on your website and in your products.  Put it into action by building prioritized account lists.

For Marketers

Segmentation analysis for account scoring

Rekener is the easiest and most powerful way to bring your data together at the right level to score accounts. Rekener connects in minutes to Salesforce, Marketo, HubSpot, Engagio and other data sources.  AI-boosted lead-to-account matching and account rollups make sure data gets matched to the right accounts.

Use Rekener to create customized account scores, combining data from all sources. Rekener includes augmented firmographics, layering in clean, consistent data to segment and score accounts by industry, company size, and revenue. Scoring models in Rekener are flexible and adjustable, so as your business evolves, your scores evolve too.  Rekener account scores are not based on trivial, one-size-fits-all metrics. Optimize for land-and-expand and lifetime value, or simpler metrics like net new close rates.

For Sales Teams

Net new target account list

Just give me the list!  For sales teams that just need account lists to go after, Rekener keeps it simple and focused. Get lists of the highest scored accounts out to your reps, quickly and easily. Set up notifications so when an account gets hot, it alerts the right team member. Isolate the best leads and contacts in hot accounts, and push them to Salesforce lists automatically.

Rekener makes it simple to prioritize inside sales teams so they're not spraying and praying.  Rekener Account Scoring is a great companion to cadence tools like Outreach, Salesloft, Yesware and ToutApp.  Instead of putting junk into your cadences, Rekener gives you the best possible accounts, leads and contacts.

For BizOps Teams

Rekener provides simple but powerful segmentation tools to support your scoring efforts. Use data from Salesforce, Marketo, HubSpot, Engagio, product usage databases or anyplace else.

There’s no need to mash data in Excel to understand your accounts. Rekener automatically creates a 360 degree customer view, attaching data from all your connected systems up to the account level.  Our 360 degree view lets you see which attributes lead to successful accounts. Add more data over time to continue to refine your account scoring model. And don’t just optimize for something lame like opportunity generation.  Orient your scoring model around metrics that really move the needle, like ability to land and expand and LTV.

Hubspot

Hubspot

Engagio

Engagio

Marketo

Marketo

Mixpanel

Mixpanel

Salesforce

Salesforce

Zendesk

Zendesk

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Use Cases in Action

Black Duck Case Study

Rekener's 360 Degree Customer View Reveals Hidden Value in Black Duck's Business

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Leaf Security Case Study

Leaf Security Wins with Cross-Sell After Acquisition

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EnterpriseDB Case Study

EnterpriseDB Gains End-to-End Visibility for their Business With Rekener

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