Top CDP applications in B2B

Top B2B Applications for a Customer Data Platform

Rekener’s vision is that the Customer Data Platform will be the operating system for B2B.  This means that CDP applications will transcend traditional silos.  In this whitepaper, we’ll summarize the primary attributes of a CDP for B2B.  Then, we’ll walk through three examples of how Rekener’s CDP puts the power of customer data directly into the hands of sales, marketing and customer success execs.

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