Rekener Platform

Modern, Data-Driven Sales and Marketing Made Easy

Rekener is a Customer Data Platform for B2B

Rekener Customer Data Platform for B2B

With Rekener, setting up a data warehouse with data from Salesforce, HubSpot, Marketo, Zendesk and other sources takes minutes.  From there, Rekener puts the power of data analytics into the hands of sales and marketing teams with applications that are easy to set up and easy to use. No need to cobble together your own data warehouse or spend hours and hours with VLOOKUPs and pivot tables. And no SQL required!

Start with Data, then Blend It, Analyze It and Put It Into Action

You need a data-driven approach to running your business. No more “old school” data silos separating sales, marketing and success teams. Rekener’s Customer Data Platform is a complete solution that includes all four crucial elements to grow your business using data.

Integrate Data

Pre-built integrations for Salesforce and HubSpot CRM plus your marketing automation platform, support system, usage tracking tools and custom sources. 

Blend Data

Fully automated AI-Boost technology for lead-to-account matching, account rollups and data augmentation.

Analyze Data

Applications for creating and automatically updating metrics that matter to your business and building analytical tables that reveal insights to drive growth.

Drive Action

Easy to build filters to find the right leads to feed to the right team at the right time, all via Salesforce or HubSpot CRM and your existing sales and marketing processes.

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Rekener Apps Move Revenue Up and To The Right

With the Rekener platform, you can deploy pre-built Apps or build custom Apps specifically for your needs. Whether you are trying to clean up your accounts and leads or executing complex data-driven plays to improve growth, Rekener is a Customer Data Platform that can support all the jobs you need to get done.


Make SFDC or HubSpot CRM data usable

  • Roll-up messy accounts
  • Attach leads to accounts
  • All in Salesforce or HubSpot CRM


Roll up data by account, sales rep, campaign and more

  • Join data from other systems
  • Join custom data
  • Augment data


Automate KPI metrics (ditch spreadsheets)

  • Sales velocity, LTV, and other key metrics
  • Account Based Analytics
  • Automate Sales Rep Scorecards


Understand what drives revenue

  • Land the right net new accounts
  • See patterns for expansion
  • Master Land and Expand strategy


Execute plays to improve growth

  • Connect strategy and action
  • Find leads with the best attributes
  • Coordinate outreach from entire GTM team

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Give Your Go-To-Market Team an AI-Boost

AI Boost for your bizops team

The Rekener Customer Data Platform uses AI-assisted Expert Automation and Augmentation Technology.  It offers the data foundation and analytical firepower that you need to know your Customers and grow your revenue.

  • AI-boost technology automates lead-to-account matching and account rollups, even with inconsistencies in company and contact names in Salesforce or HubSpot CRM, your marketing database and other data sources.
  • Unified data structure makes it possible to slice data by any object — accounts, products, sales reps, marketing campaigns and more — and across all sources.
  • Powerful application environment produces metrics, tables, graphs and reports with all the analytical power of SQL and Excel but augmented to make it dynamic and scalable, and simplified to make it easy.

Boost Your BizOps Mojo

With a powerful mix of skills from data wrangling to strategic analysis to sales process improvement, your BizOps team can leverage Rekener’s Customer Data Platform to keep sales, marketing and success teams focused on the right accounts, every day. 

During peak times of the year, or when navigating an acquisition or investment round, your already limited BizOps resources may be stretched to the brink.  When that happens, Rekener’s Strategic BizOps Services can serve as a force multiplier for your team.  Rekener’s team of BizOps experts will leverage our powerful Customer Data Platform and Apps to help you drive growth using data.

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Data Security

Rekener is SOC I, Type II and SOC II, Type II

At Rekener, we take the security of your data very seriously.  From day one, we've invested in technology and training practices that put security first.

Step Up Your Sales Analytics

Case Study - How Zoom Enables Data-Driven Sales Managers to Drive Growth using Rekener Sales Rep Scorecards

Hilary Headlee, Zoom’s Head of Sales Operations and Enablement, recognized an opportunity to improve data-driven sales coaching and have a big impact on sales performance.  She chose Rekener’s Sales Rep Scorecards platform to execute her plan.


Acquia Levels Up Sales Performance Reviews with Sales Rep Scorecards

Acquia has a great talent review process, in which they assess the performance of every rep on the whole team, at regular intervals.  Prior to using Rekener Sales Rep Scorecards, this was a highly manual process. Everything was done in spreadsheets.  Learn how Acquia Levels Up Sales Performance Reviews with Rekener Sales Rep Scorecards. 


Get The Data-Driven Sales Coaching eBook by Rekener

Companies with effective sales coaching outperform their peers by 15%!  Read our Data-Driven Sales Coaching eBook to get a Playbook on how to implement effective sales coaching in your organization, as well as the Business Case for why sales coaching is so important.


Rekener is Salesforce an AppExchange Partner
Rekener is HubSpot App Partner
Rekener is Veracode Verified L1