Rekener Platform

The SaaS-based Customer Data Platform that uses Artificial Intelligence to Create and Maintain a 360 Degree Customer View

Selling is Easier When You Really Know Your Customers

Rekener Platform Graphic

Rekener is a Customer Data Platform that uses Artificial Intelligence to create and maintain a 360 degree view of your customers with data from the systems that you already have. And Rekener’s CDP is 100% focused on revenue growth for B2B. Finally, you can really know your customers.  No need to cobble together your own data warehouse or spend hours and hours with VLOOKUPs and pivot tables.

Start with Data, then Blend It, Analyze It and Put It Into Action

You need a data-driven approach to running your business. No more “old school” data silos separating sales, marketing and success teams. Rekener’s Customer Data Platform is a complete solution that includes all four crucial elements to grow your business using data.

Integrate Data

Pre-built integrations for Salesforce and HubSpot CRM plus your marketing automation platform, support system, usage tracking tools and custom sources. 

Blend Data

Fully automated AI-Boost technology for lead-to-account matching, account rollups and data augmentation.

Analyze Data

Applications for creating and automatically updating metrics that matter to your business and building analytical tables that reveal insights to drive growth.

Drive Action

Easy to build filters to find the right leads to feed to the right team at the right time, all via Salesforce or HubSpot CRM and your existing sales and marketing processes.

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Rekener Apps Move Revenue Up and To The Right

With the Rekener platform, you can deploy pre-built Apps or build custom Apps specifically for your needs. Whether you are trying to clean up your accounts and leads or executing complex data-driven plays to improve growth, Rekener is a Customer Data Platform that can support all the jobs you need to get done.

1

Make SFDC or HubSpot CRM data usable

  • Roll-up messy accounts
  • Attach leads to accounts
  • All in Salesforce or HubSpot CRM

2

See the whole picture of accounts

  • Join data from other systems
  • Join custom data
  • Augment data

3

Automate KPI metrics (ditch spreadsheets)

  • Sales velocity, LTV, and other key metrics
  • Forecast and segment analysis
  • Sales Rep scorecards

4

Understand what drives revenue

  • Land the right net new accounts
  • See patterns for expansion
  • Master Land and Expand strategy

5

Execute plays to improve growth

  • Connect strategy and action
  • Find leads with the best attributes
  • Coordinate outreach from entire GTM team

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Give Your Go-To-Market Team an AI-Boost

AI Boost for your bizops team

The Rekener Customer Data Platform uses AI-assisted Expert Automation and Augmentation Technology.  It offers the data foundation and analytical firepower that you need to know your Customers and grow your revenue.

  • AI-boost technology automates lead-to-account matching and account rollups, even with inconsistencies in company and contact names in Salesforce or HubSpot CRM, your marketing database and other data sources.
  • Unified data structure makes it possible to slice data by any object — accounts, products, sales reps, marketing campaigns and more — and across all sources.
  • Powerful application environment produces metrics, tables, graphs and reports with all the analytical power of SQL and Excel but augmented to make it dynamic and scalable, and simplified to make it easy.

Boost Your BizOps Mojo

With a powerful mix of skills from data wrangling to strategic analysis to sales process improvement, your BizOps team can leverage Rekener’s Customer Data Platform to keep sales, marketing and success teams focused on the right accounts, every day. 

During peak times of the year, or when navigating an acquisition or investment round, your already limited BizOps resources may be stretched to the brink.  When that happens, Rekener’s Strategic BizOps Services can serve as a force multiplier for your team.  Rekener’s team of BizOps experts will leverage our powerful Customer Data Platform and Apps to help you drive growth using data.

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Data Security

Rekener is SOC I, Type II and SOC II, Type II

At Rekener, we take the security of your data very seriously.  From day one, we've invested in technology and training practices that put security first.

Use Cases in Action

Black Duck Case Study

Rekener's 360 Degree Customer View Reveals Hidden Value in Black Duck's Business

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IdeaPaint increases channel velocity with Rekener

IdeaPaint uses Rekener to get a huge return on their data

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EnterpriseDB Case Study

EnterpriseDB Gains End-to-End Visibility for their Business With Rekener

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