Account Based Analytics

360 degrees of visibility
into each of your accounts.

Account Based Analytics gives you a single pane of glass to see which accounts to target, and how your account based strategy is working.

Use Cases  

Data Cleanup

Match leads and deduplicate accounts

Data Cleanup

Segmentation

Historical analysis for ICP and segmentation

Segmentation

Sales and Marketing Alignment

One playbook for both sales and marketing

Alignment

Sales Targeting

Deliver the right message to the right leads in the right accounts

Targeting

ABM Dashboards

Track the health and success of your ABM program

Reporting

Data Cleanup

Data cleanup and account matching

Account Based Marketing and Selling requires clean and organized data to be effective.  Rekener provides

  • Lead-to-Account matching
  • Account deduplication
  • Joining data from multiple sources
  • Augmented firmographics (industry, company size, etc)
  • 360 account views including sales and marketing activity

Clean up your data with AI-assisted lead-to-account matching and account resolution.  Go beyond fuzzy matching with our domain-based lookups which even detect companies that have gone through acquisitions.

Use Rekener's automatic integrations with Salesforce, Marketo, HubSpot, Engagio, Zendesk and Google Sheets to join your siloed data together.  Rekener also has a REST API for custom data integrations.

In case you don't have accurate or consistent data on industries and company sizes, Rekener has a data augmentation layer as well.

Segmentation

The first step in building an Account-Based strategy is to know your target market.  Rekener provides strategic analytics services for

  • Segmentation analysis and ICP building:  Determine which accounts to spend your marketing and sales resources on.

  • Lead and campaign conversion:  Find out which campaigns and channels convert the best from leads to dollars.

  • Account allocation:  Understand how many accounts each sales rep should have, and set quotas and targets accordingly.

  • Custom services: Engagements tailored to meet your business needs.

Sales and Marketing Alignment

Account targeting for ABM

Get sales and marketing on the same page.  Rekener ABM Alignment tracks sales and marketing activities side-by-side at the account level.

Automatically score accounts on both marketing and sales activity, to determine if you are attacking the accounts that marketing is warming up.

Marketing scores are customizable and include this and more

  • Web visits and pageviews
  • Form submissions
  • Campaign interaction and lead generation

Sales scores are also customizable and include this and more

  • Call and email activity
  • Demo and meeting generation
  • Pipeline generation and bookings results

Sales Targeting

Make life easy on your sales team!  Use Sales Targeting in Rekener to surface the best leads and contacts to the sales team.  Highlight the campaigns and content that your leads have interacted with to make sure sales has all the context at their fingertips.

  • Drill into accounts with strong buying signals

  • Find leads and contacts that are most active

  • See the level of effort sales has already applied

  • Follow up with leads that haven't yet been targeted

ABM Dashboards

ABM Dashboard

The ultimate dashboard for your ABM program.

Track awareness, lead generation, sales activity, pipeline build, and sales results, all in the same place.

Filter dashboards by account groups to track your progress in each vertical, or set of named accounts.

Report at the executive level with trends and outcomes for your ABM program. 

Integrations

Rekener Account Based Analytics uses the power of the Rekener Customer Data Platform to integrate data from all your go-to-market systems.

Hubspot

Hubspot

Engagio

Engagio

Marketo

Marketo

Salesforce

Salesforce

Rekener to Google  Sheets Integration

Google Sheets

Zendesk

Zendesk

Get started today

Use Cases in Action

Black Duck Case Study

Rekener's 360 Degree Customer View Reveals Hidden Value in Black Duck's Business

Read

IdeaPaint increases channel velocity with Rekener

IdeaPaint uses Rekener to get a huge return on their data

Read

EnterpriseDB Case Study

EnterpriseDB Gains End-to-End Visibility for their Business With Rekener

Read