Account Based Analytics
360 degrees of visibility
into each of your accounts.
Account Based Analytics gives you a single pane of glass to see which accounts to target, and how your account based strategy is working.
Use Cases
Data Cleanup
Account Based Marketing and Selling requires clean and organized data to be effective. Rekener provides
- Lead-to-Account matching
- Account deduplication
- Joining data from multiple sources
- Augmented firmographics (industry, company size, etc)
- 360 account views including sales and marketing activity
Clean up your data with AI-assisted lead-to-account matching and account resolution. Go beyond fuzzy matching with our domain-based lookups which even detect companies that have gone through acquisitions.
Use Rekener's automatic integrations with Salesforce, Marketo, HubSpot, Engagio, Zendesk and Google Sheets to join your siloed data together. Rekener also has a REST API for custom data integrations.
In case you don't have accurate or consistent data on industries and company sizes, Rekener has a data augmentation layer as well.
Segmentation
The first step in building an Account-Based strategy is to know your target market. Rekener provides strategic analytics services for
-
Segmentation analysis and ICP building: Determine which accounts to spend your marketing and sales resources on.
-
Lead and campaign conversion: Find out which campaigns and channels convert the best from leads to dollars.
-
Account allocation: Understand how many accounts each sales rep should have, and set quotas and targets accordingly.
-
Custom services: Engagements tailored to meet your business needs.
Sales and Marketing Alignment
Get sales and marketing on the same page. Rekener ABM Alignment tracks sales and marketing activities side-by-side at the account level.
Automatically score accounts on both marketing and sales activity, to determine if you are attacking the accounts that marketing is warming up.
Marketing scores are customizable and include this and more
- Web visits and pageviews
- Form submissions
- Campaign interaction and lead generation
Sales scores are also customizable and include this and more
- Call and email activity
- Demo and meeting generation
- Pipeline generation and bookings results
Sales Targeting
Make life easy on your sales team! Use Sales Targeting in Rekener to surface the best leads and contacts to the sales team. Highlight the campaigns and content that your leads have interacted with to make sure sales has all the context at their fingertips.
-
Drill into accounts with strong buying signals
-
Find leads and contacts that are most active
-
See the level of effort sales has already applied
-
Follow up with leads that haven't yet been targeted
ABM Dashboards
The ultimate dashboard for your ABM program.
Track awareness, lead generation, sales activity, pipeline build, and sales results, all in the same place.
Filter dashboards by account groups to track your progress in each vertical, or set of named accounts.
Report at the executive level with trends and outcomes for your ABM program.
Integrations
Rekener Account Based Analytics uses the power of the Rekener Customer Data Platform to integrate data from all your go-to-market systems.
Hubspot
Engagio
Marketo
Salesforce
Google Sheets
Zendesk
Get started today
Step Up Your Sales Analytics
Case Study - How Zoom Enables Data-Driven Sales Managers to Drive Growth using Rekener Sales Rep Scorecards
Hilary Headlee, Zoom’s Head of Sales Operations and Enablement, recognized an opportunity to improve data-driven sales coaching and have a big impact on sales performance. She chose Rekener’s Sales Rep Scorecards platform to execute her plan.
Acquia Levels Up Sales Performance Reviews with Sales Rep Scorecards
Acquia has a great talent review process, in which they assess the performance of every rep on the whole team, at regular intervals. Prior to using Rekener Sales Rep Scorecards, this was a highly manual process. Everything was done in spreadsheets. Learn how Acquia Levels Up Sales Performance Reviews with Rekener Sales Rep Scorecards.
Get The Data-Driven Sales Coaching eBook by Rekener
Companies with effective sales coaching outperform their peers by 15%! Read our Data-Driven Sales Coaching eBook to get a Playbook on how to implement effective sales coaching in your organization, as well as the Business Case for why sales coaching is so important.
