We're Rekener

The Customer Data Platform for B2B

Modern B2B Teams Need a New Operating System

We believe that modern, data-driven teams need to break down silos and use data to collaborate and drive growth.  The key is to pull together data from existing systems (including sales, marketing, support, product and finance) and use it to find the answers that drive growth.  But massive spreadsheets are not a scalable solution, and armies of SQL analysts with business intelligence platforms are too expensive in time and money.  Rekener's founders have been there and tried all the alternatives.  We knew there was a better way.

We created Rekener to automate all the data wrangling and make it easy for sales and marketing teams to figure out how to use data to drive growth.  Rekener's Customer Data Platform transforms B2B teams into data-driven growth machines. That means we help with 3 things.


We bring together data from multiple systems


We transform the data to make it usable


We put easy to use applications directly in the hands of sales and marketing leaders

Rekener is a Customer Data Platform for B2B.  No more silos, data overload or tool fatigue.  One operating system for modern, data-driven sales and marketing.

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Step Up Your Sales Analytics

Case Study - Thought Industries Scores Two Huge Wins With Sales Rep Scorecards

Thought Industries is a rapidly growing SaaS business in Boston.  They've achieved amazing visibility, reduced wasted time, and cured report overload with Sales Rep Scorecards.  Find out more about how they spend less time crunching data and more time crushing numbers in the case study!


Track Sales Rep Targets with Rekener Sales Rep Scorecards

Tracking performance against targets for your sales reps can be challenging when using Salesforce or HubSpot as your CRM.  Often, the only way to do it is in Excel spreadsheets.  Rekener's Sales Rep Scorecard app is an easy and flexible way to track performance of your team against their targets over time.  Read this whitepaper to learn more.


Get Sales Reps to Own Their Metrics

Read this whitepaper for best practices for instilling more ownership in your sales team in their sales metrics.  We cover several ways that businesses have successfully implemented process and software to achieve better performance by having reps monitor important KPIs.


Rekener is Salesforce an AppExchange Partner
Rekener is Hubspot Connect Partner
Rekener is Veracode Verified L1