We're Rekener

The Customer Data Platform for B2B

Modern B2B Teams Need a New Operating System

We believe that modern, data-driven teams need to break down silos and use data to collaborate and drive growth.  The key is to pull together data from existing systems (including sales, marketing, support, product and finance) and use it to find the answers that drive growth.  But massive spreadsheets are not a scalable solution, and armies of SQL analysts with business intelligence platforms are too expensive in time and money.  Rekener's founders have been there and tried all the alternatives.  We knew there was a better way.

We created Rekener to automate all the data wrangling and make it easy for sales and marketing teams to figure out how to use data to drive growth.  Rekener's Customer Data Platform transforms B2B teams into data-driven growth machines. That means we help with 3 things.


We bring together data from multiple systems


We transform the data to make it usable


We put easy to use applications directly in the hands of sales and marketing leaders

Rekener is a Customer Data Platform for B2B.  No more silos, data overload or tool fatigue.  One operating system for modern, data-driven sales and marketing.

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Step Up Your Sales Analytics

Case Study - How Zoom Enables Data-Driven Sales Managers to Drive Growth using Rekener Sales Rep Scorecards

Hilary Headlee, Zoom’s Head of Sales Operations and Enablement, recognized an opportunity to improve data-driven sales coaching and have a big impact on sales performance.  She chose Rekener’s Sales Rep Scorecards platform to execute her plan.


Acquia Levels Up Sales Performance Reviews with Sales Rep Scorecards

Acquia has a great talent review process, in which they assess the performance of every rep on the whole team, at regular intervals.  Prior to using Rekener Sales Rep Scorecards, this was a highly manual process. Everything was done in spreadsheets.  Learn how Acquia Levels Up Sales Performance Reviews with Rekener Sales Rep Scorecards. 


Get The Data-Driven Sales Coaching eBook by Rekener

Companies with effective sales coaching outperform their peers by 15%!  Read our Data-Driven Sales Coaching eBook to get a Playbook on how to implement effective sales coaching in your organization, as well as the Business Case for why sales coaching is so important.


Rekener is Salesforce an AppExchange Partner
Rekener is HubSpot App Partner
Rekener is Veracode Verified L1