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Rekener 2018 B2B Land & Expand Survey Report Part 1 Expansion Matters

2018 B2B Land & Expand Survey Part 1: Expansion Matters

ALEX LAATS | Jan 08, 2018

https://www.rekener.com/resources/metrics/how-to-calculate-dollar-based-renewal-rateBased on findings from a survey of more than 300 senior B2B Finance and Operations professionals, as well as our expertise in sales and BizOps, we explore the importance of defining expansion not as a monolithic category of revenue, but as 4 distinct types: upsell, cross-sell, price and users, and measure expansion's massive impact on B2B revenue.

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