BizOps Blog

The Sales Management Blog With A BizOps Spin

Brad Coffey Alex Laats talk about Strategy at Strategic BizOps Meetup

HubSpot's Brad Coffey on Getting Strategic - Part 2

ALEX LAATS | Aug 24, 2018
Brad Coffey, HubSpot's Chief Strategy Officer, joined us for our Strategic BizOps Meetup on July 12th. In this section of the fireside chat, Brad told great stories about how he was able to have more and more of a strategic impact at HubSpot. Brad also pays it forward by sharing advice that helped him along the way.
4 elements of Customer Data Platforms for B2B

4 Elements of a Customer Data Platform for B2B

ALEX LAATS | Aug 20, 2018
In this blog post, we'll explore the four critical elements of a Customer Data Platform for B2B: (1) integration of customer data from multiple sources; (2) cleaning up and joining of data into a 360 degree view of customers; (3) analysis of data to generate insights about how to land, expand and renew the best customers; and (4) prioritization of go-to-market activities to drive revenue growth.
Customer Data Platform for B2B

7 Jobs For Customer Data Platforms in B2B

ALEX LAATS | Aug 15, 2018
A Customer Data Platform (CDP) gives your B2B go-to-market team a 360 degree view of your customer data and a shared understanding of how to serve customers most effectively. In this post, we'll outline 7 jobs that you can get done with a CDP right now. 
Scoring Sales Reps

Why You Should Be Scoring Sales Reps

MIKE LAWSON | Aug 09, 2018
It's hard to parse through dozens of KPI's to figure out which reps are performing well. A great approach is to weight each of these KPI's and score reps based on a combination of all of them. Read on to hear the challenges with assessing reps across dozens of metrics, and why scoring can lead to better coaching and output.
Brad Coffey Alex Laats talk about Operations at Strategic BizOps Meetup

HubSpot's Brad Coffey on the Impact of Ops - Part 1

ALEX LAATS | Aug 08, 2018
Brad Coffey, HubSpot's Chief Strategy Officer, joined us for our Strategic BizOps Meetup on July 12th. Brad started as Director of Operations, and his first contribution was to set up Salesforce.com. From that launch pad, Brad was able to have a major impact on HubSpot's growth. Here is the transcript of Brad's comments on the impact of Ops.
Aaron Bloomfield 3 Ways Sales Leaders Can Get Sales Reps to Own Sales Metrics

3 Ways to Get Reps to Own Their Sales Metrics

GREGORY KESHIAN | Aug 04, 2018

Metrics can be a sales leader’s secret weapon.  The best CRO's, VP's and Directors of Sales manage their teams to hit the metrics they need to support the overall quota.  They achieve consistency by creating a plan and hitting it.

The best sales leaders also instill ownership of these metrics by their reps.  When reps own their metrics, it's a mindset shift that turns them from reactive into proactive businesspeople with a goal and a plan for how to get there. 

BizOps Meetup July 12, 2018 featuring Brad Coffey, HubSpot

Fireside Chat with Brad Coffey, HubSpot - Transcript

ALEX LAATS | Jul 30, 2018
Brad Coffey, HubSpot's Chief Strategy Officer, joined us for our Strategic BizOps Meetup on July 12th. Brad shared great stories from his 10 year journey at HubSpot. He covered a broad range of topics from operations to product and pricing to business strategy. Here is the audio and transcript of the entire fireside chat with Brad.

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