Dashboards are table-stakes for sales managers. Sales managers need to know if they’re on track to hit their goals, and if not, which areas need the most attention.
One of the big issues with setting up a sales dashboard is that there are so many potential metrics out there, how do you possibly narrow it down to one screen?
My advice anytime I am setting up a dashboard for a client is to start by keeping it simple. Make sure that if you add a table or chart that it’s relevant toward the business goals you want to drive your sales team to.