The LTV Dream Team: Account Management & BizOps
To accelerate B2B recurring revenue growth, smart companies are investing in the LTV Dream Team: BizOps and Account Management.
Today’s Account Managers have a stronger voice in value creation, partnering strategically with the customer to create a path forward. This shift has implications for organizational alignment, KPIs and compensation.
Top BizOps teams are engaging more closely with Account Management for better forecasting, improved oversight on renewals and churn, and higher customer lifetime value (LTV) through targeted upsell and cross-sell programs.
How does this LTV Dream Team come together, and how can they overcome organizational barriers as well as tech stack and data silos to relentlessly deliver for the customer? Join us Tuesday, 16 January 2018 at Pillar’s offices in Boston for informal networking followed by a panel discussion with these B2B Account Management and BizOps gurus:
Bryan House, Entrepreneur in Residence at Underscore VC, and former SVP, Worldwide Account Management at Acquia;
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Steph served as Rekener’s Community Manager and CMO. A Rekener co-founder, she was previously Senior Director of Marketing at CCC, a $300M+ recurring revenue business, and served in marketing leadership roles at Vertical, @stake, Informio, DotContent and Meridian. Her first recurring revenue role was as an inside sales rep selling real-time stock pricing subscriptions.
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