Next Meetup — Becoming the Growth CFO: Exploring The Bizops/Finance Connection

Rekener is hosting a BizOps meetup about the changing role of B2B CFOs at recurring revenue businesses.

The B2B CFO: How would you define the role?

As more and more businesses shift to a recurring revenue model, the role of the B2B CFO is being rapidly transformed. We're hosting a terrific panel discussion on this topic on 17 October in Boston and we hope you'll join us.

Our outstanding panelists are:

Here are a few of the topics we'll discuss:

  • Should Salesforce.com the source of truth or should Netsuite? New tools in the tech stack streamline customer acquisition and retention to create new visibility into the account lifecycle, but their adoption creates potential conflict with financial systems of record.

  • When the finance team generates insights from financial data or business intelligence tools, what's the best way to partner with BizOps to translate the insight into action in sales and marketing? Changing organizational models blur the line between traditional finance functions like FP&A and business operations, or BizOps.

  • With different teams focusing on their own KPIs? how do we make sure the company's on the path to maximizing recurring revenue? The CFO helps the business to align corporate goals around metrics that matter most for recurring revenue models (such as ARR, LTV and CAC), and then translate these metrics into goals for the sales and marketing team.

Join Tim, Mary, Matt and me on Tuesday 17 October 2017 for great people, great ideas and great snacks, plus our signature BizOps cocktails.

 - Steph

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Stephanie Fox

Steph served as Rekener’s Community Manager and CMO. A Rekener co-founder, she was previously Senior Director of Marketing at CCC, a $300M+ recurring revenue business, and served in marketing leadership roles at Vertical, @stake, Informio, DotContent and Meridian. Her first recurring revenue role was as an inside sales rep selling real-time stock pricing subscriptions.

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